So ensued years of caffeine dependency and a fully fledged flavour desire, and I dread to think how much money I have spent on a skinny latte to take-away. Membership cards and loyalty stamps have all lured me in but why oh why have I been a sucker for these giant chains? Do I prefer handing over my money to companies that make colossal profits and allegedly pay minimal tax? Not really, no! And I'm presuming that most people find this type of dishonesty leaves a bitter taste in their mouth. It seems that all of the massive companies play the game of tax avoidance and moreover flood the high street with their recognisable name. Using their superior might and money they can afford to have 2 stores ridiculously close to each other, purely to take control of the area and put all of the independents out of business.
On a recent trip to Paris I was struck by the omission of chain coffee shops. Apart from in the very centre, appealing to the tourists, Paris was an oasis of individuality. Why on earth would they want to frequent another bland and soulless establishment? On my return, I was walking home from Southwark tube station and saw a new Costa was being developed on The Cut. A beautiful road full of theatre and creativity is being defaced by yet another vapid conglomerate cafe, and I decided enough was enough. From now on these big bad coffee shops are not getting my support and I urge you to do the same.
I've discovered some gorgeous independents and let's be honest the coffee tastes a hell of a lot better too. My favourite local is Four Corners on Lower Marsh. Friendly staff, flavoursome coffee and and for a little later; tea infused cocktails that will perk you up! Free and easily accessible wifi will make this place perfect to get a couple of hours work done with a cheeky bit of cake as an added bonus. If you're looking for a stylish space, look no further than St. David Coffee House in Forest Hill, owned by three actors and creatives with a taste for great coffee. Their community credentials are second to none and this bijoux cafe boasts pop up art events and pizza nights too! I also love Artigiano on New Oxford Street. Disclaimer: there are three of these but that number seems acceptable to me! Again, friendly staff, all important appetising coffee and healthy fresh smoothies make this place a great haunt.
I rue the years I've wasted in generic coffee houses and absolutely adore the individual, quirky spots. Politically I have always gravitated towards the little places, but practicalities of life (mainly my bank balance) mean that I'm not quite ready to abandon my Tesco clubcard, but the great thing with this venture is there is no financial implication. Often an artisan coffee house will cost less and be of a higher-calibre; win-win! I know we all like what we know, but with a little bit of research it's easy to find interesting cafes that are just as convenient and far better in every way. London will be bursting with awesome choices and if you have any great recommendations please do add to the comments and we'll all share the love...
...Say goodbye to mediocrity and hello to a proper coffee from a proper coffee shop.
